![]() ![]() ![]() Using this ratio, you can see how well your product page converts and brings downloads. App page conversion rate = First-time downloads / unique page views.Use this KPI to measure App Store impressions' success in bringing people to your product page. Click through rate = Unique page views / unique impressions.We suggest you use the following KPIs for measuring your App Store performance: Because of that, your KPIs need to reflect the actual behavior of your users. For a start, the users in the App Store can download an app from the App Store search results without landing on the app's product page. The KPIs you track in the App Store have different definitions than those in Google Play. If you are starting with optimizing your Apple App Store listing, you should know the key performance indicators or KPIs you need to track to measure your app's success.Īpp Store operates differently than Google Play. App Store and most important key performance indicators If you don't, please refer to Apple's official documentation first, as you will primarily benefit from this article if you can follow along.Īfter reading this guide, you should better understand how Apple's platform works and use this knowledge to improve your ASO game. We assume that you already have an app in the App Store and are now ready for the next steps. If you are in the early stage of your app in Apple's App Store optimization or are a seasoned ASO professional, this guide will explain best practices for working with App Store Connect. App marketers and ASO teams want to optimize and monitor the performance of their apps in different countries to achieve high ratings and downloads.App developers that need to provide software updates and technical releases and comply with Apple's guidelines to successfully launch their app.Similar to Google Play Console, the users of App Store Connect can be divided into two major groups: While Google Play Console is the central place to work on the apps for Android devices, App Store Connect covers devices with the iOS system, which includes iPhone and iPad products. ![]() What is App Store Connect?Īpp Store Connect (historically known as iTunes connect) is Apple's platform for releasing, managing, and reporting iOS mobile apps. Being the second-largest app store in the world (after Google Play Store), App Store Connect offers a unique set of features that app marketers can use daily to improve their KPIs and increase their downloads. Find the tools you’ll need to create and submit your books to Apple.If you want to succeed with your app store optimization (ASO) and paid user acquisition efforts with iOS users, you must know how to properly use App Store Connect. If you’re planning to sell your books, you’ll need to set up banking and tax information in Agreements, Tax, and Banking. You’ll receive an email when we’re ready to proceed or if we discover any issues. We’ll need a few days to verify your information with the IRS, so be sure to enter your name and tax information as they appear on your tax records. If you want to add the option to sell your books, you’ll need to provide additional details. If you’re offering books for free, read and accept the terms and conditions - then you’re ready to go. Select “View and Agree to Terms.” You’ll need to decide if you want to sell books or offer them to readers for free. In iTunes Connect, go to Agreements, Tax, and Banking. Check your email, click the link, and sign in to iTunes Connect. We’ll email you a link to verify the email address you entered during sign-up. You can update to a Doing Business As (DBA) name after your account is approved. You must use your legal entity name during sign-up. When you see the choice of Publisher Type, choose Individual if you’re representing yourself or if you’re a sole proprietor, and choose Organization if you’re registered as a company or some other type of organization. ![]() Choose your publisher type.Įven if you’re an independent author, you’re a publisher. Then use your Apple ID to sign up for iTunes Connect. Use your existing Apple ID or create a new Apple ID. Authorization to sign documents on behalf of yourself or your company.Sign up for free and get your books in front of millions of customers. ![]()
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